October 2011, w/The Breakmen

Next Time
- press release can highlight that 4/5 are parents of small kids.
-  steeper discount for students
- more postering

Promo Effort Tangible Results:

CFRU Royal City Rag appearance, Saturday October 2011  Also included in CFRU music dept newsletter date listing, with success also in getting CDs directly into hands of other CFRU programmers.  Sam knew of the show/guest list offer. 31 confirmed attendance on facebook, 24 maybe.

The release printed here was sent to 30 "local media" emails, with in person visits and follow up calls to at least 5 priority media outlets;


For Immediate Release September 2011.
Guelph, ON

Canadiana? Vancouver Band is Redefining Roots Music As They Go

The Breakmen are appearing live in Guelph for a performance at the eBar, 41 Quebec St on Sunday October 16. Doors are at 9:30 and tickets are $15, $12 for students. The critically acclaimed collective will deliver an engaging, lively on-stage show that is not to be missed.

From Vancouver BC, the band offers strong Canadiana roots songs, with striking harmonies and shared lead vocals, with the mesmerizing musicianship of an adventurous bluegrass quartet ~ including drums and electric guitar!

Band members are available by phone or in person for interviews. Media passes for the show are available, as are review copies of the cd and hi-res photos. Media Contact: Kim Logue, kimloguester(at)gmail.com

BIO

What started out as an adventurous folk - bluegrass quartet is fast becoming a sharply focused roots music outfit that owes as much to The Band and Blue Rodeo as it does to Bill Monroe and John Hartford.

Nominated previously for 2 Canadian Folk Music Awards, five-piece Vancouver roots outfit The Breakmen are touring in support of their third full-length release,with several performances throughout Ontario.

With Heartwood, The Breakmen plough fertile new ground. The signature sound is still evident, but you’ll also hear touches of soul, classic r&b, a bit of country and a solid taste of roots rock n’ roll.

Members Matthew Lawson, Archie Pateman, Ben Rogalsky and Lee Watson are moving toward more contemporary material and a tougher approach. The band’s new record fits perfectly into the roots/rock “Americana” genre. There are 10 original songs by band members Pateman and Watson. — and a song from the reclusive Toronto singer Mary Margaret O’Hara. Heartwood debuted on National Campus Radio at Number 1 upon release of the new recording. The album has continued to chart across Canada and the United States for nearly a year.

“Like Ben Franklin with his kite, we are certainly messing with electricity — and in fact Lee Watson (band luthier) is making Telecaster-styled electric guitars specifically for this tour, new directions can be challenging and inspiring at the same time,” Lawson says.

www.thebreakmen.com