2010/2011 Folkway Music Project Scope/Profile

The accidental ingenious, tactical marketing specialist and event manager. 

Hired as office manager and receptionist, improved revenue through engaging promotion, especially of Lesson Program.  Through market analysis, creative communications, events, in person and telephone surveys, also improved and expanded public awareness, esteem and community.  

Scope of the project included press releases, posters and web content creation including social media such as facebook, twitter, and blog. The social networking platforms engaged in conversations that had little to do with the brand. focusing instead on making friends and positioning the organization as an active accessible and involved community participant.  

"I created and added content in a timely and consistent manner, across social networking platforms, knowing that over time, viewers anticipate the posts!" 

-- Kim Logue