[ ] deliver good news first
[ ] thank for feedback, opportunity to use for improvements
[ ] estimate accountability
% branch % policy/product % customer % other
present potential solutions
check for satisfaction
biz lost =
potential biz lost=
X 12 marketing impact
X 5 cost to generate new biz
personal input
what do i wish to do for the client right now?
***
GOODWILL IS NOT A LIMITED RESOURCE
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