* for lunch today, why don't I tell you about the TD Taste Test?
This was an initiative I invented and implemented with a branch that had just opened beside a grocery store. With the approval of the Regional Manager, me and a bunch of other bankers stood around all day chatting up grocery shoppers - offering a taste of what TD offered and getting ballots completed with name and address deets for use in future solicitation. We used a turkey raffle for Thanksgiving, as our conversation starter.
I forget what sassy response lines I scripted, for the witty customer ojections. And I don't recall what samples we offerred to support the TD Taste test claim. To be honest, I can't cite our follow up sales stats the intiative, they were pretty good.
But there is one important fact I remember. I will not forget when the sharp suited SVP two offices down from mine actually approved of such a creative and goofy initiative. I admit I was surprised when he recognized and complimented me in front of our entire Divisional Office, and mentioned it again in front of 3,000 people at ye olde sales rally (which, I should also tell you about)!
0 comments:
Post a Comment