Communications Project Worksheet

Project Overview

[ ] innovative/relevant research
[ ] data collection
[ ] focus groups/interviews/surveys/workshops

[ ] event planning

[ ] photos, photo editing
[ ] managing website(s)
[ ] preparing presentations/speeches/broadcasts
[ ] hosting teleconferences, tours, events
[ ] delivering seminars, chairing meetings
[ ] creation of displays
[ ] _______________________________

Define Audience:

Define Concept:

Define Goals of Program:

Branding (elements/standards; desktop publishing vs. outsourcing):

Media Kit
[ ] creation of a list of contacts?
[ ] different version of info, as important to each audience?
[ ] brochures
[ ] newsletter
[ ] speech
[ ] e-mail
[ ] fax
[ ] direct mail/letter
[ ] presentation
[ ] campaign guide
[ ] telemarketing script
[ ] media releases
[ ] meeting scripts
[ ] signage
[ ] event listings
[ ] advertising
[ ] testimonials
[ ] media alert
[ ] story ideas
[ ] business card
[ ] news release
[ ] letterhead
[ ] backgrounder (bio)
[ ] program for special event
[ ] annual report
[ ] fact sheet (1 page summary)
[ ] list of achievements
[ ] client list
[ ] collection of past media coverage/clippings