1. create a long list of crazy ideas, freely associated and out of the box (aim for quantity not quality, allow no criticism or ownership of ideas)
2. try wishful thinking
3. make up analogies
4 try a pass along - write a question
"what kind of person would be interested in ___________?" or
"what are the _______________'s primary benefits?" or
"how can ____________ be explained to a 10 yr old?" etc.
and pass it around each person adding a line below the question.
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